What a dramatic set of changes we have all been through as the global economic engine has had to adjust to new realities. The credit crisis triggered by the subprime mortgage market in the United States quickly spread to other credit products, and it ultimately threatened not only the U.S. banking industry but also the global economy. This near-disaster impacted financial institutions throughout the world and changed the banking landscape in an unprecedented fashion through consolidation, bailouts and new government regulations, to name a few. The “Too Big to Fail” thesis has given way to the seemingly more prudent, community-based institutions that largely avoided the subprime crisis. These institutions have demonstrated that they represent a unique pillar of economic stability.

Now is the perfect time for the leaders of these community-based institutions to seize the day and lead the financial services industry back to the center of economic vitality and drive global economic growth, one community at a time. In Too Small to Fail, Louis Hernandez, Jr., who has spent his career in the financial services industry, issues the call to action: “Do you have the extraordinary drive it will take to inspire the industry and bring financial institutions back to their place as trusted intermediaries?”

This book reflects on the pace of change that impacts all aspects of how we live, its implications on the financial services industry, and the unique interrelationship of recent history and the current state of the financial industry. It also lays out a path to navigate the future that will ultimately reposition the industry and individual institutions for long-term success.

Louis urges leaders of community-based financial institutions to take action today. “No one is standing up for you; you need to lead the charge and inspire your community.”

His book shows the way … and the means to do it.

Order your copy today.

Net proceeds from the book are going to a charity which supports advances in healthcare and education and provides opportunities for children.

About the Author

Louis Hernandez, Jr.

"Overall, I found the book fascinating! It was a well-researched walk through time (and around the globe) that helped me better understand our current situation with actionable steps for what we should be doing today. I’m making sure everyone on our management team reads a copy."

-- Larry F. Tobin, President and CEO, FAIRWINDS Credit Union

“Louis Hernandez offers a compelling look at the financial services industry and the impact the recent financial crisis has had on the world. This innovator and business leader suggests opportunities that we should take in order to thrive in this new era. This is a must read!”

--Christina C. Brown, President and CEO, Gesa Credit Union

“Louis convincingly builds the case that community financial institutions have a remarkable opportunity to redefine what has become a commoditized environment: retail banking. The global and large regional financial institutions are saddled with expensive and inflexible technology platforms. The community-focused banks and credit unions can redefine and reinvent the retail banking experience. He lays out a road map for such a transformation.”

--Butch Leonardson, SVP and CIO, BECU

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